Portfolio
From loose stones
to a retail-ready collection.
See how a modest inventory budget becomes a cohesive, documented, shelf-ready crystal collection.
Case study
A custom crystal collection
on a $350 budget
The opportunity. An independent shop needed a distinctive crystal assortment that would feel intentional and ready for retail, without a large upfront inventory spend. I approached it as more than a product sale: the goal was to pair carefully selected stones with the information and presentation that help a retailer sell them with confidence.
A selection of the branded information cards created for this collection.
The numbers
What the budget became
3.3×
Retail value vs. cost
69.6%
Projected gross margin
Projections are based on the collection’s combined suggested retail value, not confirmed sales or net profit, and exclude costs such as shipping, taxes, payment fees and markdowns.
The transformation
Before and after
Before
Beautiful, but unlabeled
- Loose pieces with no unified catalog
- No consistent names or SKUs
- Customers left guessing what each stone is
- Staff without selling language
After
Shelf-ready and selling itself
- A cohesive collection chosen for the shop
- Clear names, SKUs and suggested retail
- Information cards that answer customer questions
- Organized, easy-to-manage inventory
Retail-ready presentation
Pieces that explain themselves
The collection arrived shelf-ready, with crystal information cards that help each piece sell itself. Customers can browse and learn without waiting for a sales associate, and staff have clear, useful information at hand.
Each card carries the shop’s own branding, the crystal’s name and details, three key themes, a short story and a clear price, giving the retailer far more than an unlabeled stone.
The full card set
Thirteen cards, one cohesive look
Every piece got its own card with matching branding and layout. Tap any card to view it larger.
Sourcing advantage
Three years of trusted relationships
I’ve spent three years building relationships with vetted crystal wholesalers in Indonesia, Malaysia and China. That gives my clients access to a broader range of materials and price points, and more informed selection. Origin or locality is included for individual pieces only when it can be reliably confirmed.
What was delivered
Included in this collection
- Hand-selected crystals within budget
- Suggested retail pricing for every piece
- Thirteen branded crystal information cards
- Collection and individual-piece photography
- Consistent SKUs ready to scale
- An organized inventory and pricing catalog
“The stone is the product. The presentation is the multiplier.”
Your shop could be the next case study.
Whatever your budget, I’ll build a collection that looks like it belongs in your space and gives your customers a reason to come back.